Anera Silver by Kushals has opened its first Bengaluru store in HSR Layout and plans six outlets within eight weeks as it targets 100–150 stores across India.

Kalyan Jewellers expands its Maharashtra footprint with a new Mulund showroom, alongside a Candere outlet.

Kalamandir Jewellers has opened a 1,000-plus sq ft Platinum Experience Zone at its Vadodara flagship, expanding its dedicated platinum retail format across Gujarat.

Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.

De Beers India will host its 'Love, from Bestie' Friendship Day campaign on August 1-2 across 60 partner stores in nine cities, promoting natural diamond jewellery through an in-store retail experience.

VBJ, Vummidi Bangaru Jewellers has reopened its Vummidi Silverware showroom on Anna Salai, Chennai, with an 8,000 sq. ft. retail space to expand its silver jewellery and silverware offering for customers.

The 23rd IGI D Show, held in Goa from June 11–13, brought together 45 manufacturers and more than 180 retailers, focusing on certified jewellery sourcing, technology adoption and trade collaboration.

Treasures by Tiara has launched a flagship store and The Treasures Café in Mumbai’s Cumballa Hill, introducing an experience-led retail format that combines jewellery discovery with hospitality and customer engagement.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

Sennes, from Senco Gold & Diamonds, opened its first Delhi store on April 28, 2026, at DLF Midtown Plaza, Moti Nagar, expanding its retail network and product categories including lab-grown diamonds, perfumes and leather goods.

Sennes, backed by Senco Gold & Diamonds, opened its first exclusive Noida store at Gaur City Mall on April 21, 2026, marking its 12th outlet and expanding lab-grown diamond retail presence.

Jewellery retailers across India face rising dead inventory levels, with 30–40% unsold stock locking capital, driven by changing consumer preferences, rising gold prices, and slower movement of traditional designs.

Réia Diamonds launched a dedicated lab-grown diamond engagement ring studio on April 16, 2026 in Bengaluru, introducing a design-led retail format aligned with rising demand and evolving consumer preferences.

Akoirah rolls out a diamond draw campaign from April 6–19, 2026 across Mumbai, Navi Mumbai and Pune, offering purchase-linked entries and 20% diamond discounts to drive festive footfall and engagement.